Branding
From brief and strategy to concept, logo, colour and type — then a full identity system and brand guidelines so it stays consistent everywhere.
Taking on new projects for 2027
CIA!
I’m Giulia, a graphic designer & digital content producer based in Prato, Tuscany. I help brands say what they mean — clearly, consistently, and with a bit of character.
Services!
Four things I do really well. Every project starts with a conversation, not a template.
Packaging
Packaging that catches the eye and is actually printable: competitor analysis, design, 3D mockups and support all the way through production.
Social media
Content that fits your brand and your audience: editorial calendars, post and story templates, graphic or illustrated visuals.
Print & stationery
Every printed piece designed to work with your digital presence — one coherent visual language, online and off.
Work!
A few recent projects. Ask me for the full portfolio.
Identity and posters for the 2022 historic parade: the city’s traditional symbols and imagery in a bold, contemporary graphic language.
Visual communication and content for a local food project in Prato: social media, photography, flyers, menus and merch.
A product catalogue for colourful, sculptural objects — bold type, vibrant imagery and a playful layout.
Identity from scratch for a monthly funk & groove night at Schiaccino: logo, promo materials and social graphics.
Want to see more? Ask me for the full portfolio →
How I work
Working well together starts with trust. Trust in expertise, in the process, and in the decisions we make along the way. A few things worth knowing before we start:
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My job isn’t to turn every idea into a graphic. If something isn’t working, I’ll tell you — even when it’s not what you want to hear. I bring experience and a point of view to help you make the best decisions for the project.
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I know design. You know your project, your audience and your goals. A good result needs time, communication and participation on both sides.
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It reflects experience, research, thinking and every decision it takes to reach an effective solution. Lowering the price means taking something away from the process — and that’s not how I work.
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Thinking, exploring, changing direction and deciding are all part of the work, even when they don’t show in the final result. Faster doesn’t mean better.
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“I need it by tomorrow” usually just means less time to do it properly. Sometimes urgency is necessary — but it can’t become the way we work.
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Sometimes the best solution is completely different from where we started. And that’s okay: the process is also about discovering what we couldn’t see at the beginning.
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I want to know why you need it, who it speaks to and what problem it solves. A project works when it looks good, makes sense and does what it’s supposed to do.
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No to a request that doesn’t make sense. No to a timeline that doesn’t allow good work. No to a solution I don’t believe in. Sometimes saying no simply means taking your work seriously.
If this sounds like your way of working too, we’ll get along ☺
About me!
Hi, I’m Giulia. I turn complex ideas into simple, effective visuals.
I’ve worked both in-house and freelance, helping companies and brands with identity, digital communication, social campaigns, editorial design, event graphics and marketing materials — always balancing creativity with strategic thinking.
I’m passionate about typography, layout and visual storytelling. When I’m not designing I’m exploring new places, visiting exhibitions, or looking for inspiration in photography, architecture and the little things I see every day.
Write
me!
Tell me about your project. I usually reply within two working days.
Prefer email? giuliamelone.graphicdesigner@gmail.com